Mike Nichols Film, Wit Essay -- Film Movies

Mike Nichols Film, WitIn the film Wit, directed by Mike Nichols, Emma Thompson (Vivian Bearing) is envisioned as a woman professor who had dedicated her life to teaching and studying John Donne and his sonnets. She was about 48 years old and was diagnosed with stage IV ovarian cancer. This film showed us some of the hard decisions that Vivian had to make such as when she agrees to the radical and painful chemotherapy. The film showed us the changes she went through like in her body and mind (hair, weakness, weight, color etc.).Wit was a difficult and heartbreaking film to watch. By the end of the fist scene I knew where the film was headed skillful by technique and tone. How many films have you seen with a woman diagnosed with cancer, have a happy ending? Most of the action takes place in Vivians bed. There are a lot of close-ups on Vivian. The camera was all in her face even while throwing up. This film reminds me of one of my favorite movies Ferris Beulers Day Off. How, at times it was as if he was speaking right to the camera and the viewers. In the film V...

Libertarians Unethical in Respect to Poverty Essay -- Libertarian Polit

Poverty in the United States has long been a social, governmental, and human rights issue. Few good deal would say that it is not our moral duty, as social human beings to take care of those less fortunate than ourselves, to the best of our ability. I say few because there are some people show up there who believe that we have no moral obligation to do anything outside of ourselves. These types of people have what is called a libertarian viewpoint. There is really no specialized definition of libertarian, but it is associates legal expert with liberty andliberty itself with the absence of interference by other persons. In relation to the matter at hand, specifically penury in America, libertarians are against taxing the affluent or forcing people to aid the starving and poor. One of the most influential libertarians of our time is Professor Robert Nozik. His theory of justice begins with the premise that all people have Lockean rights, which require that we refrain from interfering with others. Other than this we have no obligation to do anything positive for anyone else, and likewise, they have no obligation towards us. These rights are natural or inalienable because all humans have them and they do not come from any social or political institutions. These rights forbid us from interfering with a persons liberty even if it would promote some general good, or prevent anothers rights from being violated. Overall, the general idea is that people have the liberty to live a life free from intervention of others, and can lead their life however they so choose. In addition, he says that if a person acquired their fortune or possessions without harming, defrauding, or violating the rights of any others, then it is morally perm... ...down to it, we are all the same. Some people have been fortunate enough to bugger off up in an environment that is financially, emotionally, and spiritually stable. Some people have not been so fortunate. Does this m ean that they should not be given the opportunity to tense up to make something of themselves so that they can change their respective situation? A society that employs a libertarian point of view is one that is regressing, not progressing. In India, the administration of social classes is still in effect. Whichever class a person is born into is the class that they remain a part offorever. Such a system offers no opportunity for advancement, and essentially is an example of a belief in the predestination of all people. It is sad to think that in a society as forward-looking as the United States, there are still those among us who would employ such systems, if possible.

Ionic Bond :: essays research papers

When ionic unassailables dissolve, they divide to give their positive and negative ions that make up the solids. These ions pass away hydrates and have the same sex act proportions when in solution and when solid. The more the solid dissolves, the more the ion&8217s preoccupation increases. This increase and build-up allows for the reverse reaction to occur. In this phase angle of the reaction the ions crystallise come forward in order for the reaction to have a greater chance of occurring. Eventually the rate of dissolving result personify the rate of crystallisation. This is the state of saturation. This tidy sum be recognised by a constant colour or constant mass.The solubility product constant, Ksp is given in the following exampleKsp for AgCl is Ksp = AgClKsp for PbI2 isKsp = PbI2This gives the family relationship amidst the ions in the stark(a) solution and is the maximum concentration possible without creating precipitation. In this lab, solutions of lead treat a nd potassium iodide will be mixed at a number of dilutions. The reactions will thus be observed to see at which point a precipitate no longer occurs. Ksp will then be stated as a range of value at room temperature, and the precipitate test tubes will be heated until the precipitate is change state so that Ksp may be observed and determined at different levels.In this experiment various solutions of lead nitrate and potassium iodide were mixed at a number of different dilutions. Through the observation of the amount &8211 or lack of precipitate formed in each dilution, the mathematical relationship between the ions in a saturated dilution may be determined. This relationship is known as the solubility product constant, or Ksp, and is outlined as follows, &8220The Ksp for an ionic solid is given by the product of the concentrations of the ions, each raised to the power of the coefficients in the dissolving reaction. (Heath Chemistry). The Ksp expression gives the maximum possible co ncentration of ions in a saturated solution without causing precipitation. Based on the equation for this experiment we can conclude that the ksp expression for this experiment isKsp = PbI2The Ksp for lead iodide at 25oC is 8.5x10-9. Through the substitution of the values for each test tube, the trial product, or KSPtrial was obtained. A precipitate then formed in those test tubes who&8217s KSPtrial was greater than the Ksp, whereas if the KSPtrial was calculated as existence less than the Ksp, no precipitate formed.Ionic Bond essays research papers When ionic solids dissolve, they divide to give their positive and negative ions that make up the solids. These ions become hydrates and have the same relative proportions when in solution and when solid. The more the solid dissolves, the more the ion&8217s concentration increases. This increase and build-up allows for the reverse reaction to occur. In this phase of the reaction the ions crystallise out in order for the reaction to h ave a greater chance of occurring. Eventually the rate of dissolving will equal the rate of crystallisation. This is the state of saturation. This can be recognised by a constant colour or constant mass.The solubility product constant, Ksp is given in the following exampleKsp for AgCl is Ksp = AgClKsp for PbI2 isKsp = PbI2This gives the relationship between the ions in the saturated solution and is the maximum concentration possible without creating precipitation. In this lab, solutions of lead nitrate and potassium iodide will be mixed at a number of dilutions. The reactions will then be observed to see at which point a precipitate no longer occurs. Ksp will then be stated as a range of values at room temperature, and the precipitate test tubes will be heated until the precipitate is dissolved so that Ksp may be observed and determined at different levels.In this experiment various solutions of lead nitrate and potassium iodide were mixed at a number of different dilutions. Through the observation of the amount &8211 or lack of precipitate formed in each dilution, the mathematical relationship between the ions in a saturated dilution may be determined. This relationship is known as the solubility product constant, or Ksp, and is defined as follows, &8220The Ksp for an ionic solid is given by the product of the concentrations of the ions, each raised to the power of the coefficients in the dissolving reaction. (Heath Chemistry). The Ksp expression gives the maximum possible concentration of ions in a saturated solution without causing precipitation. Based on the equation for this experiment we can conclude that the ksp expression for this experiment isKsp = PbI2The Ksp for lead iodide at 25oC is 8.5x10-9. Through the substitution of the values for each test tube, the trial product, or KSPtrial was obtained. A precipitate then formed in those test tubes who&8217s KSPtrial was greater than the Ksp, whereas if the KSPtrial was calculated as being less than the Ks p, no precipitate formed.

Education for Cosmopolis :: Learning Curriculum Essays

program line for CosmopolisABSTRACT An statement for Cosmopolis is a kind of mediation between a cultural matrix and the meaning and value it confers on personal and communal self-appropriation, as genuine human beings, through history. The main strategy for a cosmopolitan educative integrates, around the notion of Cosmopolis, the tasks of an commandment conceived as a personal achievement and an education conceived as a legacy one generation shares with another. Cosmopolis, as a higher viewpoint of a culture, is ground on the power of detachment and disinterestedness of human spirit it is not an utopia nor an imaginative synthesis. A cosmopolitan education is radically emancipative. It involves a dialectical self-appropriation of the dynamic building block of human consciousness in the variables of development. Self-appropriation involves a fourfold conversion psycho-affective, intellectual, moral, and religious. A cosmopolitan education also teaches us to think historically, t o reach a world-cultural community, and to take from practicality to save practicality. These thoughts are developed from the work of Bernard J. F. Lonergan.I. The Educative MediationEducation (1) mediates between cultural matrices and the meaning and value they give to their personal and communal processes of self-appropriation and self-affirmation as genuine human beings in history. Lonergan means by mediation. . . any factor, quality, property, feature, aspect, that has a source, origins, ground, basis, and consequences, effects, derivatives, a field of influence, radiation, expansion, an expression, manifestation, revelation, outcome may be said to be immediate in the source, origin, ground, basis, and mediated in its consequences, effects, derivatives, outcome, in its field of influence, radiation, expansion, in its expression, manifestation, revelation (1984, p. 2 p. 12). Such is the general or simple notion of mediation.Education is immediate in the basis and mediated in its expansion. The basis of education lays in cultural matrices. They generate, transform, and share meanings and values by the product of several patterns of become (inconscient, dramatic, biological, aesthetic, artistic, practical, intellectual, religious, etc.), and the spontaneous and self-correcting processes of learning, such as the human cooperation in labor, the human intersubjectivity in language and communication, and the cooperation with others as the basis of legitimate power in the community. The expansion of education is an historical self-consciousness that persons and communities would autonomously affirm.Conceived as a mutual self-mediation process, education combines two types of mediation mutual mediation and self-mediation. As a mutual mediation education is a reciprocal relation, where its elements configure an interchanging functional whole there are at least two principles and each mediates the other or others (p.

What makes a good teacher? :: essays research papers

There are many things which make a teacher great(p) and they solely cant be defined.However ive always considered several of them essential.In my opinion a good teacher is someonewho first of all creates inte loosening in studying,doesnt underestimate the children,has equal expectations of siccess from everyone and last but not least likes his job. A good teavher always has a sense of purpose.He chooses very carefully the education programme and adjusts it to the needs of his students.Children always come first and thats why the decision he makes are based on how they will affect them.He shares carry out with other teachers and thus is always learning new things.It is very important for a teacher to be a good communicator.He doesnt just yield in front of the class and lecture but tries to establish a dialogue and tofind the best group activities in which every child to be involved.Discussion,peer-to-peer teach are the things which make the process of teaching more interesting and challenging so that all students attend classes and participate actively.The good teacher works with all students.A friend of mine told me how her maths teacher tolerates only students who are good at mathematics or those who admit special interest in the subject.Towards the rest of the class my friend says shes very exacting.She gives homeworks and tests without bothering to ask about difficulties.She doesnt try to explain it and as a result many students keep acquire bad marks.I firmly believe teachers shouldnt forget that all students no matter of their colour,race or gender have equal ability to study.Different students have different learning systems.Some can learn things easily while others need to spend more time over a given task.

The Gospels of Mathew and Mark Essay -- Religion Bible

The Gospel of Mathew and Mark are centralized on messiah Christ. According to the two gospels Jesus Christ requirement teaching is seen throughout the bible in parables, that explains the kingdom of God and how we must not stray away from it and that we must put our overall faith into Jesus to save us from our sins. Jesus also teaches that we must love our neighbors as we love ourselves. Secondary principals are also seen through both gospels by his teaching of how to better ourselves as a person overall and having un-doubtful faith into God. The overall teachings of Jesus I believe are coherent through the distinct parables he teaches with each central theme mostly involving how to better wholenessself or to put overall faith into God. The teachings of Jesus are seen through the bibles not nowadays but by different parables. These different parables help people understand what his teaching defines in their own way. The parable of the Merchant Man Seeking dangerous Pearls exp lains about the kingdom of God. In the parable Jesus explains The Kingdom of Heaven is like a merchant looking for fine pearls, when he found one of great nourish, he went away and sold everything he had and bought it . What this explains is that a person should not care about worldly possessions. Examples of this can be money, cars, clothes, or favorable status instead they should focus more on their faith. The pearl in the parable represents our faith into Jesus Christ and the kingdom of heaven. The pearl is considered high of value because it is our faith in God that is most important.The parable of the Weed is an explanation of the Kingdom of God and the explanation of how the good and righteousness can only attain Gods kingdom, and the evil which is represented by ... ...porate them into their everyday lives. Works Cited (13 Mathew. 45-46 The sacred scripture sunrise(prenominal) International Version) (13 Mathew. 30 The Bible peeled International Version)(13 Mathew. 29 The Bible New International Version) (13 Mathew. 32The Bible New International Version) (22 Mathew. 4 The Bible New International Version) (22 Mathew. 5 The Bible New International Version) (16 Mathew. 6 The Bible New International Version) (9 Mathew. 21 The Bible New International Version) (5 Mathew. 28 The Bible New International Version) (5 Mathew. 32 The Bible New International Version) (5 Mathew. 44 The Bible New International Version) (5 Mathew. 39 The Bible New International Version) (6 Mathew. 1 The Bible New International Version) (6 Mathew. 6 The Bible New International Version)(7 Mathew. 5 The Bible New International Version)

Gender as a Dimension of Social Stratification Essay

Everyone knows and speaks about equality between work force and women, and we just conclude that men and women are not equal. Gender is considered a major dimension of mixer stratification since the responsibilities of both men and women are divergent which can be traced since old times. The society provides more power to men rather than women resulted consider sex activity as an important dimension of social stratification. The family is considered as the basic unit of society and that the position of the family in society class is determined by the socio-economic place of the male as the head of the family.Women are denied to highly public resources since the society point out that the role of women as mother and wife are adulterated even though womens roles are vital to the well-being of society. Women are moving from being traditional wife facing new challenges of new incarnate and societal responsibilities. When roles of a woman are thought to require male direction in an organization, the unequal treatment is directly related to gender roles. The roles of men and women are settled to amounts of income, prestige and power these inequalities contribute to the system of stratification.When we talk about stratification it refers to the different layers or strata of social groups which are thought to be arranged, one on top of the other, in various human societies (Saunders 1990 p. 1). The role of age and gender in the social stratification and organizational structures are characterized by differentiation of status, activities, strengthening of organizational hierarchy and inadequate systems. Through the process of socialization, people incorporate gender into their own personalities as well as their actions. umpteen believe that inequality is the interlocked practices and processes resulted in continuing inequalities in work. Criticizing inequality in the context of work organizations is vital and essential for the investigation of continues creation o f complex inequalities since societal inequalities originate in organizations. Women experience new types of exploitation that continue their low status. Womens share of the labor force is less than and their unemployment is higher than for men, women also prepare lower than the male. Women pay may be less than that of men, although organizations require similar education, skills and training.Immigrant women who are well educated and affluent, still experience racial and gender inequalities as the source of oppression. Women and men come up with assumptions about whom they interact with within the organization, gender differences provide clues to appropriate assumptions followed by proper behaviors. Studies of race inequality impart examined the production in different work organizations of racial disparities that contribute to wide racial discrimination. Race when paired with ethnicity, encapsulates multiple social realities is always inflected by dint of gender and class differ ences.This theory concludes that researchers should pay attention to the intersections of race, gender and class. These intersectional analyses became generally acknowledged among scholars, but how to create and develop analyses into clear ideas of how dimensions of difference or speedy inequality-producing processes work has been difficult (cited in Holvino & Acker 2006). Governmental and social policies also increases and decreases inequalities based in gender and race which intersect with and constitute a class, civil rights and different movements challenge racial and gender inequalities.The law does not present view on such gender difference as discrimination. There are marriage offer for the segregation of women into female-dominated occupations in which many scholars believed that these might be a major cause of gap in terms of gender earnings. Many organizations like cooperatives, military volunteer or professional organizations guided by democratic goals find inequality unacceptable and they will try to diminish it. They are fighting and working to cosy the gap between the jobs of men and women.

Israeli-Palestinian conflict and Pan-Islamic terrorism in the Middle East Essay

Being unique is what sets us apart from other(a)s it gives us the edge all everyplace other people. Differences amongst us have been mavin of the most unique features God has granted human beings. One look and the differences are evident, making it clear no whizz is the same and no peerless will end-up in the same way. Human beings not only vary physically but also in lifestyle, culture, emotions, sentiment in life, and in religion. At times human set aside these differences for the greater good, for the cause of peace and prosperity, but most of the time they crowd for what they confide in even if it cost them or others life.Countless wars have been waged for the cause of andice, freedom and s everyplaceeignty over a piece of property. One dispute over a piece of add known to the worldly concern is the dispute between Israel and Palestine over the Land of Israel/Palestine. Israelites are Jews while the Palestinians are Arabs, but, this does not rigorous that the dispute is a ghostly one, it is solely a dispute over a 10,000 sq. mile property where both party claim rights over it. The cerebrate for such a 60-year ageing dispute is based on the history of the land each party is trying to claim.According to the biography Guy1, historically, the ancient Jews from biblical times called their land Israel, Canaan, Judea, and so on and that in the days of the Bible God gave the land to the ancient Jews known as the Hebrews. But due to massive killings brought around by the Roman Empire, Jews were obligate to move out from their land resulting to The Diaspora. But after some years, the Palestinians settled, earning them as the majority ethnic group in the land, and then Palestines claim the right over it.And since the Jews have returned, they also want their rights over the land given that it was granted to them by God. Both of these groups struggle to keep what they reckon is theirs, by law or by nature. But the Palestinians went over board. The y have inflicted intolerable pain to the world. Where Palestinians send out death threats, destroying infrastructures as well as eliminating __________________________ 1 The Israeli-Palestiniam Conflict, The floor Guy.Retrieved June 5, 2007 from The History Guy Website. http//www. historyguy. com/israeli-palestinian_conflict. html job opportunities, and worse, destroying the lives of countless innocent souls now forever shadowed by fear. Terrorism as defined by Britannica Online2, is the organized use of violence to create a general climate of fear in a population and thereby to fill about a crabbed political objective. Many Islamic groups have arisen in different parts of the earth to spread terrorist act in the seem of the planet.The Al-Qaeda, Abu Sayyaf and others are examples of the different Islamic groups present in different locations on Earth with one mission in mind, to inflict pain. Islamic issues on terrorist act have stopped the world in its tracks, as the massiv e killings became worse. The world became spectators as bomb after bomb set off, killing people uncovering them of their right to live. The world watched in horror as the World Trade Center where many employees work, were blown off to pieces. Some were found severely injured, others were neer found under dusts and forty winks of debris.No one surely knows the reason for such terrorism could it be that these Palestinians want to rule the world? Or they just want to prove something? in that location are many speculations on the cause of the terrorism brought about by these Arabs. But a certain speculation reveals that this terrorism was started by the dispute of the Palestinians and Israelites over the piece of property. That due to this dispute over a piece of property, the Palestinians brought terrorism to the world to inflict fear and pain in order to get what they want, and eliminating those who cornerstone in their way.And as these Palestinians see it, the only way to get wh at they want, and in this circumstance that piece of land, force has to be used. believe that inflicting pain and fear to the quite a little can weaken their decisions and give these Arabs what they want. These Palestinians truly believe that the piece of land they are fighting for is truly theirs. And they will fight for the right over it even if it takes how many lives or how much blood shall be spilled, as long as this goal is achieved.2 terrorism. (2007).In Encyclop? dia Britannica. Retrieved June 5, 2007, from Encyclop? dia Britannica Online http//www. britannica. com/eb/article-9071797 References terrorism. (2007). In Encyclop? dia Britannica. Retrieved June 5, 2007, from Encyclop? dia Britannica Online http//www. britannica. com/eb/article-9071797 The Israeli-Palestiniam Conflict, The History Guy. Retrieved June 5, 2007 from The History Guy Website.Being unique is what sets us apart from others it gives us the edge over other people. Differences amongst us have been one of t he most unique features God has granted human beings. One look and the differences are evident, making it clear no one is the same and no one will end-up in the same way. Human beings not only vary physically but also in lifestyle, culture, emotions, perspective in life, and in religion. At times human set aside these differences for the greater good, for the cause of peace and prosperity, but most of the time they fight for what they believe in even if it costs them or others life.Countless wars have been waged for the cause of justice, freedom and sovereignty over a piece of property. One dispute over a piece of land known to the world is the dispute between Israel and Palestine over the Land of Israel/Palestine. Israelites are Jews while the Palestinians are Arabs, but, this does not mean that the dispute is a religious one, it is solely a dispute over a 10,000 sq. mile property where both party claim rights over it. The reason for such a 60-year old dispute is based on the histo ry of the land each party is trying to claim.According to the History Guy1, historically, the ancient Jews from Biblical times called their land Israel, Canaan, Judea, etc. and that in the days of the Bible God gave the land to the ancient Jews known as the Hebrews. But due to massive killings brought about by the Roman Empire, Jews were forced to move out from their land resulting to The Diaspora. But after some years, the Palestinians settled, earning them as the majority ethnic group in the land, thus Palestines claim the right over it.And since the Jews have returned, they also want their rights over the land given that it was granted to them by God. Both of these groups struggle to keep what they believe is theirs, by law or by nature. But the Palestinians went over board. They have inflicted intolerable pain to the world. Where Palestinians send out death threats, destroying infrastructures as well as eliminating __________________________ 1 The Israeli-Palestiniam Conflict, T he History Guy.Retrieved June 5, 2007 from The History Guy Website. http//www. historyguy. com/israeli-palestinian_conflict. html job opportunities, and worse, destroying the lives of countless innocent souls now forever shadowed by fear. Terrorism as defined by Britannica Online2, is the systematic use of violence to create a general climate of fear in a population and thereby to bring about a particular political objective. Many Islamic groups have arisen in different parts of the earth to spread terrorism in the face of the planet.The Al-Qaeda, Abu Sayyaf and others are examples of the different Islamic groups present in different locations on Earth with one mission in mind, to inflict pain. Islamic issues on terrorism have stopped the world in its tracks, as the massive killings became worse. The world became spectators as bomb after bomb set off, killing people stripping them of their right to live. The world watched in horror as the World Trade Center where many employees work , were blown off to pieces. Some were found severely injured, others were never found under dusts and pile of debris.No one surely knows the reason for such terrorism could it be that these Palestinians want to rule the world? Or they just want to prove something? There are many speculations on the cause of the terrorism brought about by these Arabs. But a certain speculation reveals that this terrorism was started by the dispute of the Palestinians and Israelites over the piece of property. That due to this dispute over a piece of property, the Palestinians brought terrorism to the world to inflict fear and pain in order to get what they want, and eliminating those who stand in their way.And as these Palestinians see it, the only way to get what they want, and in this circumstance that piece of land, force has to be used. Believing that inflicting pain and fear to the masses can weaken their decisions and give these Arabs what they want. These Palestinians truly believe that the pi ece of land they are fighting for is truly theirs. And they will fight for the right over it even if it takes how many lives or how much blood shall be spilled, as long as this goal is achieved. __________________________2 terrorism. (2007). In Encyclop? dia Britannica. Retrieved June 5, 2007, from Encyclop? dia Britannica Online http//www. britannica. com/eb/article-9071797 References terrorism. (2007). In Encyclop? dia Britannica. Retrieved June 5, 2007, from Encyclop? dia Britannica Online http//www. britannica. com/eb/article-9071797 The Israeli-Palestiniam Conflict, The History Guy. Retrieved June 5, 2007 from The History Guy Website. http//www. historyguy. com/israeli-palestinian_conflict. html.

Mm578 Consumer Behavior Course Project Explanation Essay

To befriend you create a graduate-level submission, the following additional insights are provided to help you learn and to facilitate a high quality written submission. You are asked to choose a consumer product or service about which you any have sex something or on which you can find good research. You may use either a product/service with which you are actively involved in your business or one from a nonher business. This project supports all of the Terminal bunk Objectives in the course. This assignment is due on Sunday of Week cardinal via the Dropbox.No late news reports bequeath be accepted. You are to create a thorough, tightly focused Marketing Strategy that focuses on consumer behavior for either a product or a service. To help you in the process, Appendix B is available on page 738 of our course text. The sections below that are highlighted in BLUE text are found in Appendix B. The insights provided in Appendix B should be very helpful as you assess your papers int ended content. Those sections not highlighted receive this instructors additional perspectives in the Additional Instructions area.Develop a tightly focused, strategically-oriented paper. I will be seeking your depth and breadth of your findings and arguments that communicate via your logical, business-oriented writing that you are a thinking, educated, marketer. As you create your paper, please NUMBER each section so that I can easily determine on which one of the seven (7) sections you are writing. You want to demonstrate in-depth sarcastic thinking, provide examples, and support your assertions with legitimate bookish resources.Use APA citations each and any time that you have referenced scholarly content. NOTEWikipedia. com or Answers. com or other similar general go-to-us-for-a-fast-answer websites are not considered scholarly resources. Please do not use these. Demonstrate scholarly research that utilizes respected resources that identify the subject-matter-expert by name. N OTENo more than 25-30% of your Course Project should come from external sources. Although this is a research paper, I am more interested in learning YOUR perspectives, based on your analysis.After all, this is a paper that YOU are writing. All assignments are submitted to Turnitin. com to ensure originality of work. Thus at least 70%+ of your papers content comes from your fingertips and demonstrates your synthesis of content reviewed, your critical analysis, critical thinking, and application of key concepts that you have learned from our MM578 textbook. Papers that are a collection of cobbled-together snippets from other websites will not earn a limiting grade and when minimal adult learner synthesis and minimal original content is apparent.Your Course Project asks you to utilize the following seven topics as headings for clarity, as well as subtopics as subheadings. Please clearly label each Heading and Subheading in your paper. Headings and SubheadingsAdditional Instructions 1 Market Analysis community Customers Competitors Conditions Market Analysis (continued)Utilize concepts from your MM522 Marketing Management course and Chapter ONE of our MM578 Consumer Behavior etext book to complete this section. Describe your Company and your Customers.

Adult Education Essay

Adults dont learn in the same way as children do because their constitution structure is almost fully developed at that stage in their lives, along with a series of habits and practices that have been acquired during their lifetime. Therefore, the learning process must nurse into account how an adult perceives not only what is being taught, but also themselves this includes, but is not limited to considering their previous learning experiences, considering their temporal perspective especially when it comes to short term application of what is being taught, and matching education to their problems, needs, interests and expectations.The principles of adult education are 1)Adults get out only learn when they want to. Simply put, no adult will learn under pressure. They must be motivated to want to acquire new knowledge or skills that will help them in their work or day-to-day life. Thus, their desire to learn can decrease or increase depending on the approach and methodology that i s being used. 2)Adults only very want to learn that which will help them in the short term. Adults will only learn when they feel they need to. Basically, any attained knowledge will only make sense if the adult can see the applicability of what is being learned 3)Adults learn by doing.No adult enjoys being cater vast amounts of theory with little or no practice. As we grow older, we much prefer a hands-on approach to things. The learning will be much more effective if we can take an active role in the learning process. Thus its important to encourage objective news both in analyzing the problem and coming up with a solution. 4)Adults will only learn by solving problems they can associate with their reality. They focus on real world problems and practical assimilation of what is being taught. 5)Experience will interfere in adult education.Thus, any new information being presented must be integrated with their own experience. 6)Adults learn better in an informal environment. They require a more relaxed atmosphere one that will stimulate them to participate, 7)Adults need feedback. its important that learning process provide adults with constructive feedback, through self-evaluation questionnaires and activities. 8)Adults require a variety of teaching methods. The use of audiovisual materials is highly recommended with use of interactive activities such as role-playing, mock classes and presentations from the students.

Animal Benefits

Much More Than Just a Friend In history there has al dashs been the phrase, man and his best friend. This symbolizes the circumscribed bond shargond between a dog and his master. Man and canine restrain been attached to each other historically by the necessity of protect the herds and hunting for food. Man and dog originally became paired as humans were con statusred hunters and gathers, and both dogs and humans were kindly creatures that hunted in the daytime. On the other side it has been found that dogs have a natural instinct to attach themselves to man.This longstanding relationship has been roven as a dog Jawbone found in Iraq direct scientists to believe that dogs were domesticated all over 14,000 years ago (Lear). By human nature, we seek tyrannical love. Animals help enhance lots quality of brio, not only by change their natural hearty being, further also improving their mental state. Animals have been scientifically proven to decrease stress, set out blood pre ssure, decrease incidents of heart claps, and cleanse overall mental health. There is evidence of simple facts such as, People with courts have lower blood pressure in stressful situations than hose without darlings (Segal 1). compete with a pet can elevate levels of serotonin and dopamine, which calm and relax which then has pet owners have lower triglyceride and cholesterol levels (indicators of heart disease) than those without pets. Heart attack patients with pets survive longer than those without again supporting the evidence of the physical affects of owning a pet. Research states that pet owners over age 65 make 30 portion fewer visits to their doctors than those without pets. The physical benefits of owning a pet seem to be end little on so many levels (The Benefits of ducky).Then there are a potpourri of examples that are connected to the mental and physical substantially being ofa pet owning individual. On a daily basis owners of dogs have been found to have lowe r cholesterol and triglyceride levels when compared to their non-dog owning counterparts. Interestingly enough, studies have included an even match with patients evenly matched for weight, diet, and smoking habits. The study progresses with the participants taking stress tests and physical examinations. The patients who were dog/pet owners, or who were in the presence of n animal demonstrated lower heart rates and blood pressure during the test (OConnor).The integration on animals in versatile forms of treatment has had an overwhelming response of shortened recovery time from children to the elderly. Most would not think that the companion of an animal may help a soulfulness physically just now in many ways it does both directly and indirectly. Dogs were initially use in a mental health facility in the 1700s, and then again by the American Red Cross in military convalescent care after World War II. The Childrens Hospital of orangeness County stablished one of the nations first, and leading pet therapy programs.This hospital became one of only a few hospitals in the nation to stretch out such services. Currently, only fifty hospitals offer pet therapy and this is a surprisingly low number considering the proven medical benefits. However, in this instance the pets used to assist in the recovery were only used with young/pediatric patients. The therapy dogs and their owners aid children in the medical and surgical wards of the hospital, as well as in the physical, occupational, and speech therapy departments. (Patients Appreciate Pet Partner).The unconditional care and love given by these dogs not only raised the spirits of the sick children but it also provided time where they could escape from the daily treatments and life of living in a hospital There is also statistical data supporting the many benefits of pets and their affect on the elderly. For example therapeutic horses have been shown to have a positive preserve on many individuals with a variety o f disorders. Anna suffered a stroke and was physically sound in every way except for her speech. She could only utter one word, and then 0 seconds to a minute would pass before she could say another.But when leading her around on favored, I go throughed back at Anna and asked how she ilkd the ride. She said, l like it Just fine. This is the first time IVe ever been on a horse I nearly pull down over (Barnard 2) The Human-Animal Bond may be defined as the relationship between people, animals and their environment (The Human-Animal Bond). Clearly these examples above show that no subject field the age of the person, animals will have a positive effect on the quality and quickness of the healing process. Additionally, pets elp keep their owners in shape as well as assist the physically and mentally challenged.To have a dog means added responsibility such as locomote, lifting, and physical grooming ofa pet, which supplies daily physical activity. Physical activity leads to over all improved health with leads to fewer visits to the doctor for minor health issues (Why Mans Best Friend Is Mans Best Friend). These are all common movements that a physical therapist would require of their patients that can be reinforced in the home off hours keeping the patient sacrosanct and moving. In one tory, a dog sits for hours caring for a mentally and physically disabled person while enduring immense pain but not whining due to not wanting to upset her. VanZante realized she had been parked on Maxs tail the entire time. Max hadnt complained at all. He was in pain, clearly, but he seemed to know that she had special call for, so he just sat through it,(Carmichael 1). It is a heartfelt story that illustrates how dogs aid in the support of the handicapped. passim the nation, there are therapeutic riding programs design to work with physically or mentally challenged individuals to mprove their physical strength as well as a compassion for another creature.UpReach, located in Derry, is a non-profit organization, which works with children and adults with the interaction with horses. The program is designed to improve the physical, emotional, and psychological development of these individuals. Research has found that the walking motion of the horse imitates movement of the human body. Many of the children have difficulty with gross motor skills, and riding moves the muscles in their backs and buttocks, which helps with the improvement of these motor skills. Grooming, petting, and feeding of the horses comprise fine motor skills. The community they (UpReach) serve includes, but is not limited to, people with the following challenges Cerebral Palsy, Traumatic Brain Injury, Autism Spectrum Disorders, Learning Disabilities, Multiple Sclerosis, potent Dystrophy, Visual or Hearing Impaired, Intellectual Disabilities, Down Syndrome, Sensory Integration Processing Disorder, Post Traumatic Stress Disorder and Youth-at- Risk (http//www. upreachtrc. org). Patty Sexton, a volunteer at the UpReach Program of New Hampshire commented, l have seen huge improvements while I have been here this past year.When I began, the therapist and I had to hold/position the young client the entire time. Unable to sit unassisted in the beginning, ne now sits rather well independently. The therapist spends a great deal of time alternating positions sitting forward, riding backwards, sitting side-ways. These changes work to develop different muscles Personal stories are written all over the world of how animals have physically changed a persons life. Pets have been found to decrease depression, increase self-esteem, and give individuals a sense of control.This area as endless investigate in support of the positive affects animals can have on a person. Pet owners are less likely to suffer from depression than those without pets (Segal 1). According toa bare-assed study published in the Journal of Personality and Social Psychology, pets offer the same emotion al benefits as human friendship. Current research at the Miami University and St. Louis University surveyed 217 people envisioning at variables such as depression, loneliness, illness, self-esteem, and activity-levels.Individuals who had pets scored higher on all aspects of the survey and were found o have overall higher self-esteem and less loneliness. Another study was administered to look at dog owners and how a pet filled their social needs. The authors write, to the extent that their dogs fulfilled needs related to belongingness, self-esteem, meaningful existence, and control, owners enjoyed a range of better outcomes (i. e. , less depression, less loneliness, greater self-esteem, greater happiness, and less perceived stress) (The Psychological Benefits of Owning Pets).As told in the movie, War Horse, Well be alright Joey. Were the lucky ones, you and me. Lucky since the day I met you. This demonstrates the companionship between a man and his horse, and how it was the strengt h needed to overcome the hardship that the main character faced throughout the story. Pet owners with AIDS are far less likely to suffer from depression than those without pets. The benefit is especially pronounced when people are strongly attached to their pets, says detective Judith Siegel, PhD (What Are the Health Benefits of Owning a Pet). There is also currently a program called PAWS for reading.This program allows children to read aloud to a therapy dog or cat, or even a bunny in order to improve reading and ommunication skills. Children read individually to trained therapy pets (and their handlers) in schools, libraries, or other settings so that they can feel comfortable and confident. This has also been applied to children with fears of going to a dental procedure. After all, a dog will not correct them or make them feel awkward if they stumble, unconditional love and respect seems to apply in so many different ways and applies to a variety of pet therapy programs.Animals have been proven to give mood stabilization and a feeling safety. A pet provides consistency to our lives. Pets ay well represent the lost relationship of the go to infant that is complete and total devotion, love and adoration. They can help bridge the developmental transition from infancy to childhood from dependence to independence from isolation to social integration at varying times and stages in our lives (Friedmann 1). Caring for a pet can significantly affect daily routine and gives us something to look forward to each day.All of this is an important factor to include when a person is dealing with grief and death. For example in the book, Marley and Me, Marley creates a sense of security in the household emotionally. There the three of us stayed, locked in our embrace of shared grief (Grogan 49). Pets have been found to relax us and focus our attention out from our problems and worries. Research even suggests that a pet can be a better listener than most people.Married wom en teel that they are listened to better by their dog than their husband, and husbands like to talk to their dog more than their wife since they never give their opinion. This constant communication helps people problem solve and work through difficult situations. If we look back to one of the original intentions of the dog, it would be for protection. As families traveled across dangerous terrain and encountered unknown predators, the dog has given a sense of safety. It is proven that pet owners feel less afraid of being a victim of crime while walking their dog or in their home.I personally know my family has no desire to have a gun in their home since we feel confident in our dogs abilities to protect us. This leads toa home with less anxiety as well as one of our most important emotional stabilities of safety. From 1970 to 2010, the number of dogs and cats in homes has increased from 67 million to an estimated 164 million (Pet Overpopulation). The National Institutes of Health, with funding from deflower Pet Food, recently developed a to study to analyze the benefits of human-animal interaction.The program, operated through the National Institute for Child Health and Human Development, offers scientists research grants to study the impact of animals on child development, in physical and psychological therapeutic treatments, and on the effects of animals on public health, including their ability to reduce or prevent disease. The comprise feels its critical to establish a scientific foundation for the vidence that animals are good for people, even if it already seems obvious to most of the population.Our current insurance system needs to reward individuals or families that own a pet, since it is clear they can reduce health issues and improve overall physical and mental wellness. An animal is non-judgmental, they help us feel needed and give us unconditional love and trust. They listen to our troubles and sit close through the good times and bad. In storie s they have invariably have been our hero. All research seems to conclude that theyre numerous physical and psychological benefits of having a pet in your life.

Andrew Jackson Hero of the War of 1812 Essay

One man with courage makes a majority.-Andrew Jackson, these words truly capture the spirit of man rump the American victory at The Battle of New siege of Orleans. The greatest patriot of his time Andrew Jackson served his country honorably. He dedicated his life to serving Americans as a drummer boy, a general and later president. Leading by example Jackson recruited, trained and commanded his army with courage and pride as reflected in the battle. closely expected the militiamen to flee at any sign of British attack, but Jacksons men took everyone by surprise by taking the funky and striking first. The attacks lead by Jackson and his army excited and inspired Americans to stay and fight. It is Jacksons victory at The Battle of New Orleans that would increase national pride and later secure him the presidency.The Battle at Fort McKinley was the first major stand against the British attacks. Before the battle would bring an order is placed for the largest American flags yet to be made. One flag is raised shortly before bombardment of the fort began form the British naval fleet. On one of the ships stopped just off the shore sat a young man named Francis Scott Key, watching from a between the blasts Key was inspired. He jotted down a few lines for a poem as the bombs burst through the air creating a fantastic display of light and sound. What inspired him nigh came after the smoke cleared. After more than a day of bombardment the British retreated having realized the Americans would not surrender. At the end of it all American troops replaced the first flag that had been tattered and torn from blasts, with the second flag. Key and many other Americans saw and were over joyed at the sight that the flag was quench there.The War of 1812 appropriately named The Second War of Independence, created the American identity and strengthened the nation. Americans now had leaders to be dashing of, shared culture and national pride. The proud patriots of America prove d to the world that the nation would survive. It took the pressure of war to once more unite Americans. George Washington once said Firearms are peoples libertys teeth. The people of America had earned their liberty after The Revolutionary War and would fight until Britain and the world recognized their freedom and independence.

“Like A Rolling Stone”, analysis of Bob Dylan’s song Essay

Not very mevery songs comp be to Bob Dylans cadenceless Like A Rolling sway. He explores areas that most conventional lyricists and composers do non touch. Bob tells us many of lifes lessons in a mere six legal proceeding and nine seconds. The divine Bob describes life before and after the fall from fame and fortune by coition the stories of multiple persons, speaking to them in conversation. The theme of this song is loss, whether is it loss of social status, coin, or trust for humanity.The number 1 stanza tells the listener or reader not to throw the bums a dime because it is easy to loan as hale as many messs specie and never be repaid, leaving the possibility of losing everything. The lines of the first stanza address individual as you, suggesting they are speaking directly to the study of the stanza. The lyrics of Like a Rolling Stone, when close read as in the past you (the mystery individual the song is addressing) were rich and flashed your bullion around, spend ing and lending your money to people who never had any intent of paying you back. Dylan uses a similar idea in A Man of Constant Sorrow, in lines 15 and 16, If I had known how bad youd treat me honey/ I never would have come. This line implies that he came a long way to see someone and help them, and was never thanked for his efforts, in the same way the subject of this stanza was never repaid for their charity. Line three goes on that people told you that if you werent prudent with your money youd lose everything, and you didnt take them seriously. You used to jocularity at those who had less than you, but now you dont laugh at all. You dont act the like a big shot anymore, because youre working disfranchised just to be able to eat, and dont have the money to flash around.The first stanza is teeming with literary devices. In the second line, there is an internal rhyme with the boys dime and prime, along with an workout of metonymy with the word bums. In line three there is a n example of both internal rhyme and consonance. Peopled call, say, Beware doll, youre bound to fall. (line 3), shows an example of internal rhyming. In the same line the words call and doll are an example of consonance.How does it feel?How does it feel?To be on your own,With no precaution home?Like a complete unknown?Like a rolling stone?The choir is repeated between each stanza, consistently asking each subject of the stanzas how it feels to be left with zip when they once had something. Essentially, it means what it says. How does it feel to be homeless, rootless, and friendless, having no one know your name, like a musca volitans who is never welcome anywhere? at that place is provided one literary device in the chorus, and that is a simile with line 5 of the chorus itself, Like a rolling stone.It is suggested in the second stanza of lyrics that the well off do not always know how to take care of themselves. The narrator of this story tells the subject you went to the fin est schools, but you never went to learn, you only went to party. Those schools never taught you any street smarts or how to take care of yourself. at a time you are forced to learn how to, and youre going to have to get used to it. You said youd never tummy with shady businessmen, but now you realize you dont have any separate choice. The mystery tramp (line20), isnt offering to help her or give out charity, hes not selling any alibis (line 21). In realizing this, you ask him if he wants to make a deal with you to get you out of your predicament.The second stanza has two very rich examples of literary devices. The first is a metaphor in line 22, which reads, As you stare into the vacuum of his eyes. The man whose eyes the subject is consummate(a) into is about to take her for all shes got, and is in a sense sucking her completely of her conceit and status. In line eighteen there is an example of assonance with the words now and out.Stanza three brings a new tale of woe tellin g an unfortunate what they did wrong in their business dealings. He or she is informed that they never saw that there was something wrong going on around you, like observers of the situation did. You never turned around to see the frowns on the jugglers and the clowns (line 30). Dylan uses images of jokers, thieves, and clowns often in his lyrics, such as in All Along the Watchtower with the line . . . said the joker to the thief. You never realized that it isnt a good idea to entrust your life or money to someone else. You shouldnt let separate people get your kicks for you (line 33). You used to parade around with your most trusted advisor, who was very cunning and sly. It was hard when you found out that he wasnt who you thought he was, and that he had stolen everything he could get his manpower on.This stanza a few repeats of literary devices weve already seen in earlier stanzas. Line 30 has another example of assonance using the words around and frowns. Another repeat of a l iterary device is in line 33 with internal rhyme You shouldnt let other people get your kicks for you. There are two examples of metaphors with the chrome horse in line 34 and line 35, who carried on his berm a Siamese cat. These strange, difficult to understand lyrics are very common in Dylan songs. sometimes entire songs are made up of these vague metaphors, such as Its All slump Ma, Im Only Bleeding, and Its a Hard Rain Thats Gonna Fall.A girl and all her friends are held up in society, and they spend their time partying and buying each other expensive gifts. They count on that life could never get any better, or any worse. The girl is aware to pawn her diamond ring now. She used to laugh at those who she felt were below her, and the slang they used. direct she can see herself falling to the same fate, and there is nothing she can do. Youre invisible now, you got no secrets to conceal (line 53). Of course, if you have nothing and are nothing, you can lose nothing, because th ere is no one nerve-wracking to tear you down.The fourth and final stanza doesnt slack off when it comes to literary devices. In line 45 there is assonance with the words steeple and peopleImmediately following it in line 46 there is an internal rhyme with drinkin, thinkin. Line 48 gives Like a Rolling Stone its only example of alliteration. But youd better take your diamond ring, youd better pawn it babe (line 48). The phrase, Napoleon in rags in line 50 is an example of synecdoche for all people of power and money who have fallen from their place in society.Like a Rolling Stone, by Bob Dylan attempts to inculcate a lesson to the listener using different tales of woe. Many of Dylans songs are meant to be didactic, and I think this is mainly because Dylan was a folk singer, and at the time of his popularity a lot of songs were written to educate people about war, famine, and peace. Like a Rolling Stone is meant to teach people to be smart with their money and their trust, and to realize that they are invincible. Dylan uses a lot of internal rhyming and assonance in his songs, which make them accrue so much easier to the music, and makes listening to the songs much more enjoyable.The meter of Like a Rolling Stone changes through the course of the stanzas. Sometimes the lines are iambic, sometimes they have no meter at all, and are free verse. For the most part they are free verse. Like a Rolling Stone is a classic folk song in American culture, and instills in the listener the notion of falling from grace, maculation incorporating many literary devices to help prove a point and make the songs arguing more powerful. Many would argue that Bob Dylan is only a songwriter, not a poet. In time however, Bob Dylan will be honored, as he rightly should be, as a robust wordsmith who helped exploit America with songs such as, Like a Rolling Stone.

Collusion Between British Airways and Virgin

The tacit secret approval face to be discussed involves the illegal collusion and stationting of fuel pull offs to commercial and cargo transatlantic f ars between British aviationways (BA) and vestal Atlantic Airways ( complete(a)). The f correspondors which contributed to its conquest all in allow for be discussed, as well as why, and its implications, of becoming public. To begin with, it would be honest to set apart two collusive behaviour and the nature of the competition involved in the aviation industry. Collusion is the act of a number of firms within an industry agreeing to set a certain price, output or some other parameter and is almost always against the law.This is as they all compete in the given industry, with the setting of prices or outputs done in favour of the companies, and is thitherfore anti- agonistical behaviour, as this moves the outcome away from the foodstuff equilibrium. The generated inefficiency is considered illegal by The Office of F duck soup Trading (OFT) within the UK, whos mission is to protect consumer welfare whilst ensuring businesses remain competitive and fair (OFT,2011). A brief overview of the UK aviation industry will supporter in formulateing and justifying certain factors which direct to the successful collusion.Aviation is primaeval not only for transportation purposes but for commercial public lifes, employing around 234,000 staff and bring ? 18. 4 billion to Gross National Product (GNP). The industry is not only essential for spheric business and trade, but 75% of all visitors to the UK travel by air and adds a further ? 14 billion towards GNP (BATA, 2011). The USA and the European Union ache signed an open skies capital of New H angstrom unitshire allowing adept access to all routes between the two continents, although is to a greater extent restrictive to EU air lanes (IACA, 2007).In the special(prenominal) sequel of BA and new, crude oil price rises base on the price of barrel oi l as shown in extension 1, created rising fuel hails and changeablety over future profit levels. Several airlines in the UK and global aviation industry brought in flexible fuel surcharges for passengers and cargo planes. The tacit collusion case of Virgin and BA showed that through communion, and agreeing to certain price rises at a given date, the negative impacts on production costs can be in part offset direct to the consumer. Through the composition of such an agreement, a prisoners dilemma peppy scenario is formed.This game revolves around joint outcomes based on individual actions, and the salaryoffs which are created from this. The choice to co-operate in decision making proves to be more beneficial than the absence of whatever collusive behaviour, although there is always the threat of deviation to add even more ambivalentty to the question. Carlton and Perloff (2003) describes how in such a game, both firms must consider each rivals actions when making their own, a nd relate the combination of actions to determine best policy. Airline Market Transatlantic flights Virgin Atlantic High surcharge Low surchargeBritish Higher surcharge 25,25 15,30 Airways Lower surcharge 30,15 10,10 proceeds from Cooperation = 25 + Profit from deviation= 30 + Note ? D > ? C if r > 1 will prove that deviation from collusion unlikely This constructed game holds several assumptions which whitethorn be of use to explain the sexual intercourse success of the collusive agreement. To begin with, it involves the firms meeting and setting prices more than once, in a reiterate game, as fuel surcharges are relatively flexible prices which were changed to relate to the price of fuel, which was extremely volatile as shown in Appendix A.Following on from this repeated game, it is also for an undefined period. As the price rises came very suddenly, it created an uncertain future with no foreseeable end. Carlton and Perloff (2003) agree with the theory that in a multi-period game, deviation pop offs much more costly, and through signalling can lead to successful collusion to benefit both parties. Edgeworth (1897) touches upon capacity constraints which are relative here in the theoretical success of this collusion, when based around the residual demand faced by both firms when looking at its pricing strategy (Carlton and Perloff, 2003).As the nature of the healthy is a seat on a plane, clearly capacity constraints are present in the form of the limited seating on aircraft, as well as the inability to in the short run increase output beyond full capacity. During the setting of price, clear communication will most likely result in a non-static equilibrium. As well as this, the symmetry in terms of the market and cost structures has played a part in creating a successful cartel. Each firm produces a relatively homogenous good in terms of economy, business or first class, with a limited amount of features it can assure itself from its com petitors.As well as this, employ Figure 1, which will be discussed later on, demonstrates that the main costs to an airline are those which cannot be easily reduced or offset, most notably the cost of fuel and aircraft maintenance. thusly both firms dedicate near perfect knowledge of the cost structure and revenue through law-abiding prices, and will aid in choosing a certain pricing strategy. What follows will be a expatiate discussion of the specific market conditions which lead to the successful collusion between BA and Virgin.The UK Transatlantic pip market as a whole can be said to hold some(prenominal) key factors which have led to successful collusion. The first is due to the high levels of barriers to foundation the level of costs specific to peeled entrants in the market. Barriers to entry show that new entrants find it extremely difficult to raise the financial capital needed to establish themselves as long term competitors. The nature of these costs also plays a part, with a high amount resulting in sunk costs which are not transferable to any other industry such as an aeroplane and machinery specific to air travel.Emphasis also has to be move on barriers to entry which do not take a physical form, with the restricted capacity of many major airports and regulation within the aviation industry significantly limits the ability to expand operations. An airline telephoner needs to purchase several assets in order to offer the product of a transatlantic flight to a HUB in the USA. The first begins with the licence to operate in an airport and the parking/docking bespeak such as Manchester or Gatwick. With limited capacity at many leading airports both in the UK and the USA, they become extremely costly.With Heathrow being used as the main airport for comparison, due to the fact both BA and Virgin primarily operate there, Appendix B shows the extensive capacity constraints for all slots end-to-end each day. The purchase and maintenance of air craft is clearly an essential fixed cost, and with strict litigation procedures lowlying that there is little opportunity to save costs. The last main fixed cost is in the form of arrive fees and en route charges, which each airline needs to pay. Figure 1 (British Airways, 2010)Figure 1 attempts to demonstrate these barriers to entry, which prevents new firms from entering the market after the monopoly pricing of fuel surcharges sends a signal to potential competitors for the opportunity of supranormal profits. The largest growth in the cost structure for British Airways has been in the sections discussed which pose the biggest barriers to entry fuel and oil costs at 44. 5%, landing fees at 14. 2% and engineering and other aircraft costs at 13. 1%, placing ever more emphasis on the difficulty for new firms to compete in this market (British Airways, 2010).Another key factor which contributed to the successful collusion was the weak buyer force out in the demand for air travel, a nd in this specific case for transatlantic flights. The nature of the good is long distance travel, both for vacuous and business with no other direct substitute in terms of time and comfort of travel. As well as this, Virgin and BA are both based primarily at Heathrow airport, and are the only two British airlines who offer extensive flights to several key HUBs in the USA.Along with three U. S airlines they make up the total flights offered to the USA from the busiest airport in the world in terms of outside(a) passengers (ACI, 2011). The two combined impact upon the price elasticity of demand, a key concept which may help illustrate why the collusion was a success. The price elasticity to demand represents how responsive the consumers are to a change in price, in this case the change to the increase in the price of the fuel surcharge from ? 5 to ? 0 between the period August 2004 January 2006 (OFT, 2007). The nature of the good is relatively price dead as no low cost airline o r competitor can offer the equal flight schedule to the important airports in the US, such as New York (JFK). Going hand in hand, this type of travel cannot simply be postponed or chosen differently, especially for business people who have little power over the price they will pay but quite significantly have less financial constraints than those travelling for leisure.There have been many cases of tacit collusion which have been broken polish within the UK, through the act of the Competition Commission (CC) and the OFT investigating what it deems could be set in motion to be collusive, illegal behaviour. The case of BA and Virgin is a unique one as to how it was broken down. The agreement ended directly through Virgin Atlantic Airways admitting to the collusive behaviour directly to the Office of fresh Trade. There may be both relevant theoretical and practical explanations as to why Virgin deviated from co-operation, which will be outlined briefly.Theoretically, as time contin ues the chance of deviation or being found out by legal bodies increases as the surcharges are fixed many times over an uncertain period, and oil prices showed no sign of stabilising. With no foreseeable end to the game leaving both firms with an knowledge domain of uncertainty, and the threat of punishment playing an ever more important role, certain strategies in the game may have been altered. However, practically it may prove to offer a more credible reason as to why Virgin ended the collusive agreement by going to the relevant authorities.With the fine by the OFT standing at ? 121. 5 million, and the Department of Justice fining BA ? 148 million as the case was co-ordinated between both countries, the cost of colluding was severe (OFT,2007 BBC, 2007). As well as this, the timeline constructed in Appendix C highlights the previous hostile relationship of the two parties. Even though Virgin cannot compete financially or in number of flights/routes, a fierce rivalry and competiti ve relationship has always existed with Virgin Atlantic being the only British non-flag carrier to survive the transatlantic flight market.This collusive agreement and so goes exactly to the contrary of what has just been set out, so it may lead to one believing Virgin set out with this goal from the start, or once it became clear a court case would mean the parties involved would financially suffer, Virgin used the immunity clause to allow the collusion became public knowledge. To conclude, what has been set out is a set of conditions and assumptions within the game theory analysis, constructed for the collusive agreement between Virgin and BA.It aided in discussing the collusion itself, and the nature of which resulted in its success. Following on, the most significant market geomorphological conditions were discussed relating to how they facilitated the successful collusion between the two parties. The main emphasis has to be placed through game theory that resulted in a long, unknown period of time through which repeated games and several instances of communication contributed to its success. The market conditions as a whole ed to the successful collusion, but in the case of barriers to entry it has to be emphasised that they exist in every aviation market and will only become more significant in the future, with the environmental issues and capacity constraints playing an important role. The weak buyer power of consumers contributed hugely, to not only the surcharge actually being introduced, but following on to at least(prenominal) 6 occasions of joint price increases. The amount BA was fined is a clear signal to all other firms that collusive behaviour will be punished severely, and therefore promotes its own punishment strategy.References ACI, 2011 course of study to date International Passenger Traffic December 2010, Airports Council International accessed from http//www. aci. aero/cda/aci_common/display/main/aci_content07_c. jsp? zn=aci&cp=1- 5-212-1376-1379_666_2 as of twenty-second expose 2010 BATA, 2011 Welcome to the British Air Transport association, British Air Transport standoff accessed from http//www. bata. uk. com/Web/Default. aspx as of 21st skirt 2011 BBC, 1993 1993 BA dirty tricks against Virgin cost ? 3m, accessed from http//news. bc. co. uk/onthisday/hi/dates/stories/january/11/newsid_2520000/2520189. stm as of 24th March 2011 BBC, 2007 BAs price-fix fine reaches ? 270m, British Broadcasting Association accessed from http//news. bbc. co. uk/1/hi/business/6925397. stm as of 24th March 2011 British Airways, 2010 Chief monetary Officers Report, 2008/09 Annual Report and Accounts, Table from page 14 accessed from http//www. britishairways. com/cms/global/microsites/ba_reports0809/pdfs/CFO. pdf as of 22nd March 2011Carlton and Perloff, 2003 Modern Industrial Organization, Chapter 6 Oligopoly, pages 160-192, Pearson Education 4 edition (1 May 2003) Europa, 2000 COMMISSION finish of 14 July 1999 relati ng to a proceeding under Article 82 of the EC Treaty (IV/D-2/34. 780 . Virgin/British Airways), Official Journal of the European Communities, pages 1-4 accessed from http//eur-lex. europa. eu/LexUriServ/LexUriServ. do? uri=OJl200003000010024enPDF as of 24th March 2011 IACA, 2007 Press Releases EU-US Open SkiesDeal Not So Open for European Airlines, International Air Carriers Association accessed http//www. iaca. be/index. cfm? 79FD0308-BDBE-2776-0614-E6942D8F1AB5 as of 26th March 2011 Mongabay,2009 10-year commodity price chart for Crude oil, Compiled by mongabay. com using figures from World Bank Commodity Price Data, accessed from http//www. mongabay. com/images/commodities/charts/crude_oil. html as of 11th March 2011 OFT, 2006 Report on Transport, UK airports Report on the market study and proposed decision to make a market investigation name, page 139 accessed from http//www. ft. gov. uk/shared_oft/reports/transport/oft882. pdf as of 23rd March 2011 OFT, 2007 The Office of Fair Trading, Press releases 2007 British Airways to pay record ? 121. 5m penalty in price fixing investigation, accessed from http//www. oft. gov. uk/news-and-updates/press/2007/113-07 as of 23rd March 2011 OFT,2011 The Office of Fair Trading, Making markets work well for consumers, accessed from http//www. oft. gov. uk/ as of 11th March 2011 Appendices Appendix A (Source Mongabay, 2009) Appendix B (Source OFT, 2006) Appendix C

Discuss substance abuse on the job

Substance disengageicule in the civilise mark is defined as overdependence on or overindulgence in a accredited chemical content total directing to perfumes that harm the noetic and physical wellness of the near be or the wellbeing of separates. The meat taken by the call outr does non arrest any medicinal or therapeutic effect on the person. Substance ab physical exercise at the clip nursing home is not a new issue just now the bother has affected many companies and business organizations for a long time.Some of the most common subjects that atomic number 18 ill- utilization in the bailiwickplace include alcohol, opium alkaloids, cocaine and barbiturates among others (King and Chassin, 2008 629-637). Abuse of marrow squashs not only affects the workplace but it whitethorn excessively aim to criminal penalty and at the same time the individualistic get hold ofd whitethorn be harmed socially, physically and also psychologically depending on the local au thority within the individuals environment. Substance cry in most cases conducts to nitty-gritty dependence or dependance to the sum total and so the individual is unable to work without the join.Individuals who argon addicted or dependent on a certain totalitys need to develop virtually tolerance for them to cope with the problem and these results to withdrawal types. Substance dependence and squall ar different from center of attention addiction in that addiction involves duress to using the substance no matter the negative effects of the substance on the individual and in some cases it whitethorn involve chemical dependence although not always. Substance dependence implies some kind of profane although cry out takes place without dependence and in most cases it occurs when an employee first engages in the ill-treatment of the substance.Dependence is a physiological process and on the other hand substance abuse shows an intricate interaction between the individua l, the society and the substance mistreated by the individual (King and Chassin, 2008 629-637). core holler IN THE JOB Substance abuse in the workplace is not a new excogitation and at various instances throughout history thither have been issues of substance abuse in the workplace. In the past years the abuse of substances in the work place has encountered a dismissive attitude and so many organizations have tried to adopt working with the problem rather than developing ways to counter the issue.Many organizations have whence come to a conclusion that substance abuse and especially alcohol abuse in the workplace is not a problem that lay closely easily be secluded from the workplace. Currently it has emerged that substance abuse is detri affable both to the workers and the organization although this concept has not been universally accepted. Most organizations have realized that for them to be internationally competitive they need to hatful with the issue of substance abuse a mong the employees in an effective manner.The side by side(p) ar some of the reasons behind substance abuse in the workplace Psychological disorders be a cause of substance abuse in cases where some employees use substance abuse so as to reject, adapt to or tegument a fundamental psychological disorder. Depression in the workplace may also b inadequacy market to substance abuse because it affects an individuals ability to work effectively in the daily activities desire caring for family members and personnel casualty to work. Schizophrenia is also some other cause of substance abuse in the workplace.Panic disorder in the workplace leads to periods of irrational business organisation and this may lead to substance abuse so as to get rid of the fear. Social phobia may also lead to substance abuse. Social phobia affects an individual when he or she has an intense fear of being humiliated socially, this happens when the person does not want to embarrass himself in front of othe r workmates. Emotional stress may also lead to substance abuse in the workplace. Emotional stress in the workplace may be as a result of a lot of work or difficulties in the family of the affected individual. there are a number of syndromes that may lead to substance abuse in the work place, these include Austrian syndrome, fetal alcohol syndrome and also the disjunction War syndrome. Harassment in the workplace may also lead to substance abuse as a result of trying to cope with the threats posed by the harassment (wrong diagnosis, 2009). Although the above concomitantors may result to substance abuse in the workplace some individuals may become addicted while others do not. This is because of the following factors The genes that people are born with are very(prenominal) unique and this means that the take aim of addiction of people varies due to the genes present.Gender, social status, ethnicity and other mental disorders also affect the direct of addiction to a certain substa nce. An individuals environment which includes the family, friends, workmates and the quality of life affect the individuals seek of substance abuse. Peer pressure and parental guidance affect the course of substance abuse and the level of addiction of an individual. The level of addiction vulnerability is affected by developmental demos of the individual.Although substance abuse at any developmental order may lead to addiction there is evidence to show that the originally the substance abuse begins the more similarly it is to progress to serious cases of addiction. Adolescents have a highschool peril of trying substances because their brains are still undergoing development in the sections that determine self-control, decision making and judgment (Robert and Neil, 2009). SYMPTOMS OF SUBSTANCE ABUSE AT THE WORKPLACE Different substances may have differing effects on the overall wellness of the individual but the pattern of the effects on the individuals mental and physical h ealth is similar.Acquiring and at the same time using the substance becomes more essential to an individual as compared to everything else like friends, workmates or the family. Substance abuse causes some emotional and physical damages to the individual and so the individual is faced with a problem of go bading in the right way and also the ability of the individual to impart appropriate judgments is also affected. Substance abuse affects the brain and the physical body in a direct way as it is the case in some substances that ontogeny the affinity pressure and the liveliness rate.Some substances that act as stimulants in the body for example cocaine increasing the activities of the body resulting to change magnitude production line pressure and therefore the individual lacks the ability to sleep. On the other hand there are some substances that slow down the level of activities in the body for example barbiturates, these substances reduce the blood pressure of the body and also reduce the level of breathing and some generation it may go to some dangerous levels. There are several physical signs of substance abuse and addiction in the workplace which include some instances of change magnitude energy.This is when an individual is seen to act in a way that shows he or she has some increased energy although the source of the energy may not be known. One major(ip) emblem associated with stimulants is malaise and the lack of sleep by the worker. Although some workers may be naturally restlessness it is always demand to carefully note any changes in the workers levels of restlessness as it may be as a result of substance abuse. Some strange behaviors expressed by the workers may be a sign of substance abuse, some of these behaviors include slow reaction time, unusual slow movements, slow speeches or confusedness at the workplace.Most of these behaviors are common with those individuals who abuse opium or barbiturates. Another symptom is a rapid injury o f weight or in some instances it may be a sudden gain in weight. Cycles of abnormal sleep is also a symptom of substance abuse. A rapid change in the manner of dressing may also be a symptom of substance abuse, for example wearying long sleeved shirts at all times so as to hide the scars caused by injections in the process of substance abuse. An increased severe dental condition is a symptom mostly with those workers who use methamphetamine.If a certain worker is suspected of being in possession of drug paraphernalia like syringes and pipes, this may be an indicator of substance abuse by the worker. A major symptom for those substances that are snorted is severe troubles with nosebleeds or shop nose bleeding. Substances that are normally smoked have a major symptom of continuous coughs which at high levels of substance abuse may increase to coughing of blood or excessive mucus. Substance abuse affects the mood of the individual because the substance is consumed to provide ephemer al feelings to the individual.The temporary feeling resulting from substance abuse may substitute with the substance used by the individual although the following are the major emotional and mental symptoms of substance abuse. A period of an individual being unmistakably talkative with a lot of energy or some times the individual becoming unmistakably cheerful is a major emotional symptom of substance abuse. An increase in the level of doorway for violence expressed by the individual is another emotional symptom of substance abuse. Workers who show signs of increased ire, fury and agitation may be involved in substance abuse.Another major emotional and mental symptom of substance abuse is unexpected calmness or workers becoming unresponsive. Lack of interest and first gear may also be an emotional symptom of substance abuse. Other minor emotional and mental symptoms include hallucinations, fear, temporary psychosis and increased anger (Joanna, Jeanne and Deborah, January 2009). Other physical signs that indicate a person is abusing a certain substance or he is under the influence of a certain substance vary from one substance to another, for example A worker who uses tobacco will have a frequent odor of tobacco, discolored teeth and finger tips.Individuals who use cannabis experience abnormal levels of hunger, excessive happiness and the whiten parts of their eyes are red in color. Those who use cold medications have slow means rates and are sleepy at most times. Inhalants are characterized by running noses confusion and irritability of the users. Users of narcotics experience pain at a lower level, slow rates of breathing and excessive happiness. Those who use anabolic steroids experience an increase in their levels of irritability, increased muscle development and discharge of hair.Dissociative anesthetics are associated with an increase in the heart rate resulting to increased blood pressure, loss of memory and also increased irritability. Hallucino gens are associated with sleeplessness and blurred perceptions. Club drugs are associated with very active individuals who do not sweat and they also seem to like everyone they meet or having excessive euphoria. The following behavioral symptoms are associated with the abuse of substances. sense of humour swings All the substances abused end up producing some changes in the moods of the individual, a person may trade from euphoria to depression.A person who is into abuse of substances may be passive at one time and in the next few minutes he is angry. Personality changes are also a symptom of abuse of substances in the workplace. This is evident in that individuals become depressed and avoid communication with their workmates. Defensiveness is also a symptom of substance abuse in the workplace because individuals blame others and they claim to be accused falsely. Those who are into substance abuse soon become self-centered and they do anything their own way without consulting thei r workmates.Withdrawal from family activities is also a symptom of workers engaging in substance abuse, this includes rejecting any family events or not eating together with the other family members. interchange of friends, for example termination of a long relationship or spending time with suspicious friends is a behavioral symptom of substance abuse. Sudden lack of self national and capability to follow rules and regulations in the workplace is a sign of substance abuse too.Work problems like absences, tardiness, avoiding senior staff members, missed deadlines and a drop in the quality of results obtained is a behavioral sign of substance abuse. EFFECTS OF SUBSTANCE ABUSE ON PERFORMANCE AND WORKSAFETY According to the International Labor Organization (ILO), in the recent years there has been an increased realization in many countries concerning the effects of substance abuse on the surgery of the employees. The fact that substance abuse is detrimental to both the employees and the organization has been widely accepted in the past few years although the issue has not been recognized universally.Substance abuse does not only affect the cognitive process of the work as a whole but it also results to increased accidents, absenteeism, mortality and illness. These effects of substance abuse are related to the cost of doing business and therefore for businesses to succeed they should come up with ways of bring down substance abuse among the employees. Over the past few years studies have shown that absenteeism is three times higher for substance users compared to other employees (ILO, 2009).Absenteeism has a direct effect on the business in that the business may not achieve its target therefore it may be unable to satisfy its customers and hence a negative reputation from the existence in general. Absenteeism due to substance abuse leads to overwork of the other employees which may thus result to poor quality of work leading to poor quality goods and reduce d sales. in truth high rates of absenteeism in an organization as a result of substance abuse may lead to complete closure of the organization due to lack of employees.Study has also shown that employees who are substance abusers may claim three times more upchuckness benefits compared to the other employees (ILO, 2009). The sick benefits increase the cost of physical process of the business and so the business suffers financially because a huge portion of its returns is used to cater for the sick benefits. Workers who are substance dependent file more compensation claims as compared to those who are not, this increases the expenses the organization incurs in litigation processes and therefore it reduces the profitability of the organization.Study has also revealed that almost a quarter of all the accidents that occur in the workplaces are caused by intoxicated workers who either harm themselves or end up harming other workmates, this reduces the writ of execution of the organiza tion as resources are used in treating the injured. Accidents due to intoxication of some workers also lead to absence of workers which is fatal to the organization (ILO, 2009). As a result of increased research in the ambit of substance abuse and work exertion it is evident that the problems in the workplace as a result of substance abuse are not restricted to alcoholics and drug addicts only.Although alcoholics and heavy drinkers are groups most potential to cause accidents in the workplaces their numbers are instead low in most of the workplaces. Due to this cultivate and occasional drinkers are responsible for most accidents in the workplace resulting due to alcohol or intoxication. The level of consumption of some substances is directly related to the performance of the individual. According to a research carried out to check the effects of alcohol on the performance of pilots, it was noted that before any consumption of alcohol 10% of the pilots could not carry out their operations in the right manner. afterward consumption of alcohol up to an alcohol-blood ingress of 0. 11/100ml of blood, 90% of the pilots could not perform all the necessary operations in the right way. After all the alcohol had gotten out of their systems 65% of the pilots could not carry out all their operations in the right way (ILO, 2009). A similar research to the one carried on pilots was carried on workers who use other types of substances and the results were almost the same. This is a clear indication of the fact that substance abuse negatively affects the performance of workers therefore leading to poor results.Research has identified not only those areas that are at the risk of substance abuse but it has also identified the reasons behind the occurrence of substance abuse problems in some industries and not in all industries. Out of a number of major workplaces that were researched upon the following were identified as the areas that are most promising to be affected b y substance abuse construction industry, military, transport sector, provide sector, maritime sector and the entertainment services industry.Workers who are of a lower status and young are more likely to indulge into substance abuse and hence their performance in the workplace is quite low. The other groups of workers who reduce the performance of their industries due to substance abuse are lawyers, doctors, police completeicers and company directors. The performance of workers who engage themselves in substance abuse is highly affected due to the fact that this group of workers tends to slide by sick more frequently as compared to the other workers and therefore their level of performance is below the optimum.Substance abuse also affects organizations in that it lowers the productivity of the organization because of absenteeism, accidents and health issues related to the workers. Family problems also occur due to substance abusing and these problems may end up being extended to the workplace, for example a husband who is into substance abuse may cause problems in his home that may affect the productivity of the wife in her workplace.Job loss is another effect of substance abuse and these leads to lack of enough workers in the workplace and therefore the productivity of the organization is greatly affected. Substance abuse affects the employers in that it leads to safety problems that affect the whole organization, the employees and the general public and it also increases the costs incurred by the organization, decreases the productivity of the organization and reduces the competitive advantage of the organization.Security of most enterprises whose workers are into substance abuse is also affected because some substances may cause individuals to be angry and violent. Violence in any enterprise affects the performance of the enterprise because the workers are not freely working as they fear being affected by actions of those workers who are into substance a buse. Substance abuse also leads to continued disagreements in the workplace and therefore the workers spend a lot of time arguing, this time would have however been played out in productive activities of the enterprise.Health issues that are as a result of substance abuse affect the performance of the workers a good example of this is the case of alcohol. Excessive consumption of alcohol leads to health problems as a result of liver failure, workers who are affected by this condition may find it difficult to work at their normal rates and this causes them to reduce their performance level in the workplace. Employers will mostly make the decision of not adopting substance testing policies because they assume that they will confidently detect the abuse of substances among their employees.Regrettably the effects of substance use are rarely noticeable in the first dots until the employers have greatly incurred losings as a result of substance abuse. Those beginning substance abuse are not likely to portray the typical characteristics of a substance user although the substance in his body affects the ability of the employee to function efficiently. At the entry level of the substance the employee has shifted from the recreational use of the substances and now the substances are required by the employees to help them cope with their daily stress.The major effects of the abuse on the employee performance at this stage are seen by increased tardiness and absenteeism, an increase in the rate of errors as a result of lack of attention and proper judgment and the increase in the number of unachieved deadlines at the workplace. At the second stage the employee develops a habit of using the substance in secret place so as to hide the increase in the intake from other workers.At this stage the employee develops the following problems lower quality of work noted by all people even the workmates, lower levels of concentration in the workplace, high rates of hospital care l eading to increased absenteeism and the employee is no longer dependable. At this point the co-workers can feel the effect of the substance abuse as the abuser becomes more irritable and begins to borrow money from workmates. At the third stage the employer begins to notice although the employer may not clearly see the relation between the poor work performance and the substance abuse.This stage is also characterized by the abuser disappearance from work and the refusal to discuss the issue of substance abuse with other people. At this stage the abuser no longer hides the use of the substance and he or she suffers from financial or legal issues. The last stage is when the abuser sees the work as an obstructer to his substance use and therefore he or she might accept drug test so as to be laid off or the abuser may just disappear from work (Elliot and Shelley, 2009).AMELIORATIVE ACTIONS According to the U. S Department of labor, the issue of workplace substance abuse is best dealt wi th by establishing blanket(prenominal) weapons platforms so as to achieve a win-win situation to both the workers and the employers. Developing a workplace program to deal with substance abuse at the workplace can reduce the cost incurred by businesses and at the same time improve the health status of the workers (U. S Department of Labor).There is no accurate baffle that can be perfect for a specific company but the needs and the circumstances of the individual organization are what determine the kind of program to adopt in solving substance abuse in the workplace. Training education is another action that can be taken to counter substance abuse in organizations. The supervisors are trained to understand the policy governing the issues of substance abuse in the organization so that they are able to correctly identify those employees who are in the vice and then refer them to the appropriate people for help say counselors.The employees also need to be educated about the substance abuse program adopted by the organization so that they learn of any assistance that is available to them from the organization. Depending on the size of the organization it may either adopt an Employee Assistance Program (EAP) within the organization or outsource the program to other organizations specialized in the area. Drug testing is another action that can be used to reduce cases of substance abuse in organizations.In this method the employees are tested for certain chemicals in their bodies and if the levels are too high then the employees are laid off from the organization depending with the formulated policies of the organization. The method is not feasible to many organizations because the drug test package is very expensive and drug testing is not allowed in all countries. Developing a strong discipline within the organization is a good option for those organizations that cannot afford the drug test (Patrick, 2009).In conclusion substance abuse has fatal effects on organi zations both to the management and the employees. Substance abuse should therefore be eliminated in the workplace as it can lead to severe damages to the organization and at times it may also lead to the complete failure of an organization if the number of abusers is at a high level. Substance abuse not only affects the organization and the employee but it also affects the public as a whole.

Reebok: Advertising and Terry Tate

R Reebok case questions 1. How could viral food marketing be used to complement or replace conventional media in this case? In this case, Reebok created buzz to suck the potential customers since its markets changed and its bulls eye consumers moved their attention away from the traditional media. Therefore, Reebok moved its advertising resource away from magazines and newspapers to online and mobile platform. Moreover, Reebok also advertised at sporting events, such as in NBA basketball games.The ultimate goal of Reebok creating successful viral marketing programs is to create viral messages that appeal to the potential customers and that the programs may have a high probability of being presented and spread by these individuals in their communications with others in a short period of time. 2. Evaluate the terry Tate commercials. Did they increase erudition of the Reebok brand and significantly help build brand equity? Explain. terry cloth Tate was first aired in 2003 at the Superbowl. terry cloth Tate is an American Football player who has been hired by an office firm to share punishment to those breaking any of the companies rules.The way he administers the punishment is by tackling the perpetrators around the office environment. The tosh in Terry Tate commercial is about the office drama, and the humor in the ad was fairly conveyed to the target audience Gen Xers between the ages of 25 and 40. The shots of the Terry Tate commercial performs more usual office tasks like fashioning presentations and celebrating a fellow employees birthday to show that Terry is fitting in the office environment. Therefore, Terry Tate commercial may successfully create the resonance among its target audiences in the similar office scenes and moments.Reebok lay out that even though there were great amount viewers of its Terry Tate Super Bowl, its sales and market share did not increase at all. The main reason of this less successful result isin that Reebok brand was not sufficiently mentioned in the ads. Most of the audiences memorized the Terry Tate character and this office comedy, but hardly a(prenominal) of them recognized that this commercial was created by Reebok. Obviously, Reebok would not successfullybuild the strong connection between the Terry Tate commercial video with its brand awareness in consumers minds.To sum up, this program did not assist Reebok in earning brand recognition and brand equity since the idea from Reebok did not generate more money from its products, as consumers believe that a product with a well-known name is better than products with less well-known names. 3. Was the rally message effective? Was it memorable? Did it generate sufficient levels of positive attitudes towards the brand? Explain. 4. Is this type of communication fitting of capturing the attention and influencing Gen X consumers? Explain why or why not.This type of communication is able to have the attention and influence Gen X consumers. In thi s case, this commercial was an instant hit, flying across the Internet for months as the hottest office comedy joke to hit the air since Office Space. The humor in the ad that resonated so clearly with its target audience, mostly Gen Xers between the age of 25 and 40, was not necessarily attributed to the devastating blows which Tate delivered with the great of ease, but rather the office vignettes which transpired before Tate moved in for the kill.Clearly, Gen X consumers were fascinated by Terry Tate and they wanted to know more about him. 5. Recommend a possible viral marketing bm for Reebok in todays environment. Great idea I love this one, too. This idea will attract the target audiences and make them involved in Me and my Reebok activity. Traveling and photographing are both the hot issues among GEN Xers. Combining these 2 factors for the marketing campaign is suitable and it will be appealing to them.