The main factors which influence customer buying decisions Essay

The main factors which influence customer buying decisions - Essay Example This research will begin with the statement that cares the individuals who buy goods and services for consumption purposes, the difference between a consumer and customer is that a customer is a group of businesses and organizations that purchase goods in order to use them as inputs in their production processes example the purchase of Raw materials. A fall in the price of a product will result in an increase in the quantity of a product purchased, however, these depend on the price elasticity of a product. If a product is price elastic and this means that the price elasticity of the good is more than one, then the products demand will rise at a greater proportion than the rise in price. If the price elasticity of a product is less than one then the demand for the product will not rise in a greater proportion than the price. The price of substitutes also play a major role in determining the consumers purchasing behavior, in a situation where a substitute of a product is less expensiv e, then the consumer will purchase the substitute example margarine and butter are substitutes, if the price of butter goes up then the consumer will purchase margarine. Under the price of a product we will also consider the risk associated with buying a certain product, the more expensive a product is the higher the risk and the higher the consequences of making the wrong decision, buyers will also consider the scrap value of and mostly this is associated with vehicle and machinery product, products with very high prices and low scrap value will be less preferred.

PROJECT MANAGEMENT ASSESSMENT - Project Plan Assignment - 1

PROJECT MANAGEMENT ASSESSMENT - Project Plan - Assignment Example The plan includes a project initiation document that explains the objective and the importance of this project. Thereafter a detailed work breakdown structure has been formulated explaining the entire task associated with the project. A staff plan as well as a budget plan has also been drafted in order to explain the management regarding the requirements of the project. A project schedule has also been prepared giving an estimate of the time required to bring the project to its conclusion. The project involves the implementation of various project management tools in order to ensure the feasibility of the project. Table of Contents Project Title 4 Responsibilities of the Project Manager 4 Project plan overview and critical assumptions 4 Project Initiation Document (PID) 4 Objective 5 Stakeholders 7 Internal Stakeholders 7 Work breakdown structure 8 8 Staffing plan 10 Role Requirements 10 Project Schedule 11 Budget plan 11 Quality management plan 12 Risk management plan 12 Communicati on management plans 13 Appendix 17 Project Title Development of customer services department of Shipkart.com Responsibilities of the Project Manager The project manager will be primarily responsible for the completion of the project. The individual working as the project manager will have the responsibility of supervising the project from its initiation phase through to its execution phase and then to its completion phase. The project manager, in close connection with the project sponsor will have to develop the business case. The project manager will be required to develop a feasible project plan that caters to identify the resources that is required for the fulfilment of a particular project. In addition to that the project manager will also manage the completion of the project in accordance with the project team. The individual is also responsible for reporting the status of the project to the higher authorities such as the project sponsor, the project advisory board and the top level management of the company. The individual will also direct his/her attention towards risk management of the project and escalation of issues which are detrimental to the life of the project and cannot be resolved by the project team thereby making sure that the project stays in schedule and is very well within the budget (Project Smart, 2013). Project plan overview and critical assumptions Project Initiation Document (PID) The project initiation document will give a comprehensive overview of the project plan based upon which the project will be authorized and thereafter permitted to progress. The documents will also serve as a foundation on the basis of which the project will be evaluated in terms of the delivery timescales associated with the project as well as the content and quality of the deliverables. In addition to that, the purpose of the project initiation document is to set forth the detail required to successfully carry out and control the project thereby facilitatin g communication between the stakeholders of the project. The project plan is a dynamic and expandable and is henceforth expected to change over time with the availability of more information regarding the project. Objective The

How Non-conventional interfaces such as the Wii and Kinect represent Essay

How Non-conventional interfaces such as the Wii and Kinect represent the future of Games - Essay Example The gaming consoles that are solely non-conventional interface based are primarily introduced by three technological companies: Nintendo Wii, PlayStation’s Move and Microsoft’s Kinect for Xbox 360. Wii was released by Nintendo on the 19th of November 2006. The distinguishing feature of Wii is its wireless controller called the Wii remote which was an imaginative introduction to the gaming world. IT was distinct at that point in time because the Wii remote was a handheld pointing device that detected movement in three dimensions. This design allowed the users of the console to approach the game in two ways: one being the traditional use of the buttons and the second being the new method of using physical gestures in order to control movements in the game.(Guardian 2012) PlayStation’s Move was introduced in the markets in September 2010. Move was motion-sensing game controller platform that was based on the technology used by the Nintendo Wii. The main part of the PlayStation Move technology is the Motion Controller with its lit sphere. This Motion controller is a wand controller that allows the user and the player to connect with the game using the controller that interacted with the PlayStation Move Eye camera through motion and position. The Eye camera tracks the position and motion of the wand with the help of inertial sensors embedded in it. Microsoft’s Kinect for Xbox 360 can easily be considered the latest revolution in the non-conventional interface gaming. Kinect has taken the world by storm as the motion sensing input device that works together with the Xbox 360 gaming console. The device is basically a web-cam style device that detects the body motion and gestures without the need of a game controller. By using an  infrared  projector and camera and a special microchip to track the movement of objects and individuals in three

Research and statistics Essay Example | Topics and Well Written Essays - 1500 words

Research and statistics - Essay Example This study would require a random probabilistic sample of patients. Those eligible for participation would be receiving treatment for only one form of cancer, such as breast cancer. The less homogeneity of the IV (i.e. cancer) would help control for a normal population, as well as allow for wider generalisation of the results. The first two items are on Likert scales to provide an indication of the strength of the response. The third item is categorical, and although the level of measurement is low, the data will provide control variables when items 1 and 2 are correlated. Finally, the open question will show patients that their opinions and experiences are valued, and allow them to write in an un-restricted manner. The investigator will have two RAs analyse the texts to determine key themes, and their conclusions will be analysed using inter-rater reliability. The investigator will then draw conclusion from the final themes selected. A random probabilistic sample would be used to recruit the 80 students from a given university. All undergraduates in medicine degrees would be eligible to take part, across genders, ethnicities and ages. The sample will also be stratified by activity habits, with those who regularly take part in 30 minutes or more of structured exercise a day in one group, and those who don't in another. However, to be recruited each student must meet the selection criteria: they do not experience a heart condition; they are not asthmatic; and they are physically able to navigate eight flights of stairs without assistance. Materials A heart rate arm-cuff, which will be calibrated after each participant had had his or her pulse rate recorded. An isolated stairwell

Understanding Job Analysis Research Paper Example | Topics and Well Written Essays - 1000 words

Understanding Job Analysis - Research Paper Example Understanding Job Analysis On the other hand, jobs are grouped according to specific categories such as skill requirement, products and services offered, matching credentials, among other data that makes sense. Some users are on the purpose of identifying the jobs that fall under a specific description, and the other three search tools enable O*NET to accommodate this need. One search field centers on job classes, the other on job specification and description, and the last on specialized skills that do not belong to any of the first two groupings. Those are shown alphabetically for fast tracking, with their degree of relevance shown alongside. When the term â€Å"health information management supervisor† was keyed in the quick search box, the job title that appeared to be most relevant was Medical and Health Services Manager followed by Medical Records and Information Technician. The top answers did not seem to exactly associate with the occupation searched for, although these were indeed the most rele vant compared to the others in the list which were mostly educator and counselor positions that should be involved in providing information—not managing it. Nevertheless, O*NET Online offers users a bird’s eye view of what a job entails. The main tasks are specified, including the tools, technology, and talent obligatory in its performance. In this case, applicants will have a clear picture of what is in store for them upon employment and know beforehand whether they are qualified for the job. While users will be content at knowing the job responsibilities and basic qualifications, O*NET Online is packed with information that answers almost any question that you can think of about a particular job. Question 2: What did you think of the occupations O*NET suggested as matching your skills? Was the occupation you are in or preparing among those listed? As previously mentioned, O*NET Online features different sets of search menus. Users can select from among the list of oc cupational category and information, and all jobs with specific relevance will be displayed in alphabetical order. Should users opt to search jobs by skills required, they can use the Advanced Search menu and highlight skills. One good thing about O*NET Online is that there is no way users will misconstrue any of the terms used. For example, the term â€Å"basic skills† is not only presented a connotation, but is also detailed out. The said term can easily be distinguished as fundamental proficiencies that all individuals must possess in order to be deemed as ready to hold a job, but then the website does not seem to allow any sort of misinterpretations; thus laying out its exact specifications. In addition, the level of requirement of each skill is provided, so users can instantly determine how much of a certain skill is required for the position searched for. When resource management skill was picked, and under that, management of material resources was highlighted, the tit le Medical and Health Services Manager was among the jobs that appeared as relevant. Majority of those jobs were at the managerial or supervisory level. But because the job searched for involves management of information which should be held as a material resource, it was expected that the level of relevance would be as much as 80% or higher; but it turned out to be only 50%. Although the site gives comprehensive information about a

Commodities Essay Example | Topics and Well Written Essays - 1500 words

Commodities - Essay Example The immeasurable significance accorded to oil, in all the forms it occurs, by political empires can be traced to as early as the first decade of the 20th century when governments started showing interest in private oil companies. On behalf of the British government, Winston Churchill proposed a bill to the House of Commons in 1914 that sought to acquire a 51% controlling stake in the Anglo-Persian oil company at a cost of  £2.2 million. A hidden motive can be seen in this move because the acquisition agreement further stated that the government would install two directors in the company that would have no hand in commercial activities. Rather, their only role would be to sanction political matters and those relating to Admiralty oil contracts. Fuel oil prices were already rising occasioned by the rising need of an industry that relied on oil-powered propulsion. It was the view of some members of the House of Commons that the cause of the price increase was a new special use found f or oil, and not some rings or trusts, which was also contributing to its shortage. From the notion of a new and special use being discussed in the House, one can easily link oil to politics. It was soon established that the â€Å"use† was in the form of other countries stocking up on fleets of oil tankers in case of war. From history, we learn that Britain had an abundance of coal at the beginning of the 20th century, but no oil reserves had been discovered within it by that time. It then becomes apparent that the decision to acquire private oil companies was informed by the technological advancements of the Anglo-German maritime prowess. Only oil, and not coal, could provide the edge crucially required in terms of resilience and speed to assist the British maintain the naval supremacy that the Germans were so relentlessly working towards. Here, it can be seen how oil had become a key strategic commodity in national policy. While the Anglo-Persian deal assured the firm a vari ety of secure markets and capital, it, more significantly, provided a steady oil supply to the British government and guaranteed its survival, albeit only for a foreseeable future. This is further confirmed by Churchill’s revelation that the acquisition’s objective was to keep the navy prepared. A critical examination of that objective brings to light the fact that the precedence of investing oil in national security over a flourishing market was legitimized just before WWI. This is even strengthened by the way advocates of national security within the British government supported the limiting of oil in the market. Moving toward WWII, it is apparent that it was an affair between industrial powers. Therefore, nations that had no oil were greatly disadvantaged. For

Humanistic View Essay Example | Topics and Well Written Essays - 750 words

Humanistic View - Essay Example He also put forward that a person could not reach to a next higher need in the hierarchy until her or his current needs were significantly or completely satisfied. Many enterprises have been influenced by these theories and changes brought about in the structure of the organization have yielded excellent results (Maslow, 1943). According to Abraham Maslow, 'needs' can be classified in a hierarchal format where the needs are ranked according to their importance. The basic needs have to be fulfilled before a higher need takes priority. The first level is the basic existence needs which include the physiological needs such as food, water, shelter and clothing. These are the most common needs that most people have except for those who live below the poverty line. Once an individual gets these, the person requires social security needs. These include the security in terms of a person feeling secure from robbery, theft as well as the feeling of insecurity in terms of having a job or having a house. As a person moves upwards to the next level, lower level needs are no longer prioritized. However if lower set of needs is no longer being met, the individual will temporarily re-prioritize those needs by focusing attention on the unfulfilled needs. Next, come the need for love and belonging with friends, families, co lleagues, communities and the society. When they are satisfied, a person requires esteem needs with self-respect. When these four levels are met, a person reaches the self-actualisation level where a person needs to realize one's own potential. Self-perfection is required to fulfil this need which may never come. (Srensen, 2006) Example When the needs of a social care user are matched against Maslow's need theory, the two lowest levels of need seem to be supported by the social care providers. Food, shelter, security and clothing are provided by the social care company satisfying the basic two levels of Maslow's hierarchy. It is at this second level where most users of the social care find themselves after being through with the social care. However, love and belonging is not at all the manifesto of social care providers hence a person is stuck at this level as a lower need has to be largely satisfied before the next can come into play. Esteem and self-actualisation needs may never be reached by the users of social care service and is impossible until they stop depending on the service and stand on their own feet. Where the social care providers are providing the basic two needs, they should also focus on creating such a strong base for their users that the users can progress from there on their own and not fall bac k to attain a lower need. (Srensen, 2006) Conclusion So from the point of Abraham Maslow about the humanistic view, it can be said that humans are ungrateful creatures who always want more no matter what. As one need gets fulfilled, another need comes up and this cycle continues onwards until a person attains self-actualization and this is the nature of all humans. Works Cited 1. H. Maslow (1943). A Theory of Human Motivation.